Establish friendly relations with society and the environment in the different areas of rural development, based on compliance with the legal system, appreciating, valuing, and respecting different opinions, concepts, and norms.

We work with honesty, building trust with our partners for an effective relationship with our services.

We act in accordance with the ethical values of respect, responsibility, and justice in a manner consistent with our reality.

Our raison of being is the people who live in our communities in each region, so it is our priority to serve them.

We base our daily work on honesty, mutual responsibility, and maximum access to information as pillars of social and economic accountability, in order to achieve institutional legitimacy in responding to the needs and interests of our affiliated community organizations and their local partners.

The various actors involved in the organization recognize these efforts, preserve them, care for them, and leverage them based on our institutional values.

Our core mission is to serve the sole benefit of our members.

We act immediately for the benefit of our members, making the best use of the resources at our disposal.

Every day we try new things to improve our actions for the benefit of our members. We strive to improve our attitudes and actions every day through new experiments.

We guarantee the equal participation and the inclusion of all people in all areas of our organization.

We recognize and value the cultural diversity of communities. We are committed to respecting and promoting traditions, languages, values, and ancestral knowledge.

We believe in the power of communities to define their own needs, priorities, and solutions. We strive to facilitate their ability to make informed decisions and lead their own development processes.

We are committed to promoting sustainable social, environmental, and economic practices and approaches in our processes, ensuring that they contribute to the present and future well-being of communities.